Ahern Australia signs Ausa distributor deal
By Euan Youdale04 May 2022
Ahern Group, the parent company of Ahern Rentals, Snorkel and Xtreme Manufacturing, has signed an agreement with all-terrain industrial vehicle manufacturer Ausa to distribute its dumpers, all-terrain forklifts and telehandlers in Australia.
The company said this means that the two companies have joined forces to consolidate their presence in the country and increase their market share over the coming years.
Ahern Rentals has been one of Ausa’s customers since 2020, acquiring all-terrain vehicles for the US rental market. Additionally, Ahern Group has a machinery distribution business line, Diamond A Equipment, which is also a dealer of Ausa’s dumpers and all-terrain forklifts for the states of California and Nevada.
“Joining forces represents a major strategic step for us,” said managing director of Ahern Australia Glenn Martin. “Ausa’s range of dumpers, all-terrain forklifts and compact telehandlers perfectly complement our portfolio of products. Additionally, the Ausa brand has a good reputation in Australia and we know that its products deliver an outstanding solution for the construction, agricultural and mining sectors — in the latter case, primarily as support systems for heavy machinery.”
Juan Urkijo, commercial director of Ausa, said the the new partnership with Ahern Australia, would bring the company extensive knowledge of the market. “This brand has had a strong presence in Australia since 1989 with four branches in its biggest cities and a network of 20 dealers.
“Just like Ausa, Ahern Australia is renowned for the quality of its products and service, qualities that bring us together and that we want to continue conveying to our customers during this new era. We have also had highly positive experiences together in other markets, so we are certain that this is the perfect partnership to continue our consolidation in Asia Pacific.”