JLG appoints senior product manager

Mirco Negri, JLG, senior product manager, EMEAI.

JLG Industries has announced the appointment of Mirco Negri as senior product manager for the EMEAI (Europe, the Middle East, Africa and India).

Having joined JLG in 2014, Negri became a member of the product management team in 2019, and now expands his role. He brings more than 15 years of access equipment manufacturing, sales and engineering experince to the senior position and will play an integral role in developing the JLG product portfolio in the region as well as the connected solutions that come with it.

Negri said, “It’s an honor to represent the brand in our market and to have the opportunity to work with customers about the current product line and future enhancements. Feedback from the field spurs our process of customer-inspired innovation.”

Negri adds, “The regional product management team is passionate about understanding job site evolutions and the challenges our customers face to develop solutions that drive tangible value for owners and operators.

“It’s an exciting time to step into my new role of managing the product management team in our region and I am looking forward to applying my customer facing experience and understanding of the business into the development of a strategy for JLG’s products and digital services.”