Sinoboom launches electric models in Malaysia

By Leila Steed04 May 2021

Schmetterling Rental's new Sinoboom platforms Customers at Scmetterling Rental’s launch event got to try out the new electric Sinoboom models.

The first electric articulating booms from Sinoboom have been launched in Kuala Lumpur, Malaysia.

The manufacturer’s zero-emission AB14EJ and AB16EJ models, with platform heights of 14m and 15.7m respectively, were delivered to Schmetterling Rental.

Schmetterling, which became Sinoboom’s exclusive Malaysia dealer in September of last year, offers equipment rental, sales, services and parts across Malaysia.

A product launch event marked the arrival of the models, during which customers and rental industry guests were allowed to try out the machines.

Mr. Lam, general manager of Schmetterling, said, “As a Sinoboom distributor, Schmetterling initially came into contact with Sinoboom through the scissor range and was impressed by the high quality of Sinoboom’s products.

Schmetterling Rental's new Sinoboom platforms The AB14EJ and AB16EJ electric articulating booms at Schmetterling’s branch in Kuala Lumpur, Malaysia.

“This time, we are honored to introduce Sinoboom electric boom products to Malaysia. Judging by our testing of AB14EJ and AB16EJ, and customer feedback, we are full of confidence in the future deepening cooperation with Sinoboom.”

Powered by eight 6V batteries, the AB14EJ and AB16EJ have offer ‘silent’ operation and are equipped with three joysticks with variable proportional control.

The machines, which are fitted with 230kg capacity platforms, measure just 1.9m long for use in narrow spaces.

Both are equipped with a smart screen display, the machines’ integrated technology also includes a self-diagnostic system.

Chris Chin, Sinoboom sales director (SEA), said, “Despite the impact of Covid-19, the sales of Sinoboom in the SEA region had really turned up. Sinoboom understands customers’ need both in terms of machine and ROI, and the quality-built machine and value-delivering philosophy always enable us to transfer more benefits to our customers.

“In the future, we will continue to work hand in hand with the distributor Schmetterling to jointly provide customers with all-round solutions in terms of products, aftermarket services and financing, so as to help the healthy and sustainable development of the industry.”

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