Alba launches new website

By Leila Steed17 December 2020


Spanish hoist manufacturer Alba-Macrel has launched a new customer website as part of its strategic marketing strategy.

The new online space features new product catalogues displaying lifting equipment, lightweight machinery and reinforcing steel equipment. With content available in Spanish, French and English, the website also has new sections including a blog and audio-visual material.

Part of a move to attain greater international visibility, Alba-Macrel said that the website is adapted to cater to the sector’s current needs and trend. The company, which has been in operation for over 50 years, said that one of its main aims was to strengthen relationships with customers.


Delivered directly to your inbox, Access International Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Loxam accelerates environmental shift
Equipment rental company aims to halve direct emissions by 2030 and cut indirect emissions by 30%
10 ways to join the hydrogen power revolution
Interest in the use of hydrogen has soared over the past few years as the construction industry races to reduce its carbon footprint. We roundup some recent initiatives
Sinoboom agrees TVH deal
Deal will see parts and service supplied to all Sinoboom’s geographical operations.
Euan Youdale Editor, Access International Tel: +44 (0)1892 786 214 E-mail:
Ollie Hodges Sales Manager Tel: +44 (0)1892 786253 E-mail: