Altrex and Pop Up sign new 10-year deal
By Euan Youdale22 June 2020
Pop Up Products and Altrex have confirmed a new 10-year deal in the UK.
Since the original partnership began in 2009 the partnership saw the development of the first one-person erect tower range, along with the latest generation Eiger500 and Eiger250 mobile towers, as well as selling more than 700,000 tower components in the UK market.
The new 10-year agreement will see the sales and distribution of mobile access towers, ladders, stepladders and associated access products in the UK and Ireland. The pair have also agreed a Worldwide Intellectual Property (IP) partnership.
“We have worked with Altrex since 2009, and to find a partner like Altrex and to work with such a dedicated and professional team is fantastic,” said Nigel Woodger, CEO Pop Up Products, “Our goals and values are completely aligned, this is demonstrated through our success in developing products, developing new markets and above all serving our customers, we are as one.
“On behalf of Pop Up Products, I thank Altrex for the last 11 years and now look forward to the next 10 years of our special partnership.”
Eugène Derksen, CEO at Altrex BV, continued, “The partnership with Pop Up Products is unique, reliable and one of its kind due to the joint competencies and creativity where the beliefs of both organisations come together. The distinctive combination that is created enables the customers as well as the end-users to have access to the best solutions when it comes to sustainability, ergonomics, user-friendliness and last but not least, safety.”