Bronto appoints TRI-Lift in Canada
By Euan Youdale15 January 2021
TRI-Lift has been appointed as Bronto Skylift’s distributor in Canada.
As a division of TRI-Crane, Ontario-based TRI-Lift was founded by three partners, Jason Hanna, Mark Williams and Aaron Hanna in March 2019 and will provide sales, service and maintenance, spare parts and rental of Bronto’s non-insulated aerial truck mounted platforms.
Williams, TRI-Crane partner, said, “When we got to know Bronto Skylift we did some background research and saw great potential in the Canadian market. We have good experiences of the European OEM’s. I know how Finns do business and really look forward to the co-operation.”
The first unit, a 230ft working height S230XR, has already ordered and will be available for demonstration and rentals in March 2021.
Jason Darnell, sales manager of Bronto Skylift, who brought the two companies together, said, “I look forward to working with the TRI-Lift team; I believe they are one of the industry leaders who know the market in this country. I also feel this team is well respected within the industry so customers will take their new partnership with Bronto Skylift as serious as they do.”
TRI-Lift will aim Bronto equipment at a range of industries, including complex projects in the film industry and wind sector, among other applications. “It’s our passion to always find a solution even for the most difficult projects, that nobody else wants to do. When others turn away, we go there,” said, Jason Hanna, partner at TRI-Crane.
TRI-Crane’s third partner Aaron Hanna, added. “We are very excited about the distributorship. There are a lot of industries and applications that this kind of equipment can be utilised.”
All three TRI-Lift partners have extensive careers in the lifting and rental industry. Mark Williams is a third-generation family business owner and has been in the industry from a young age. Jason Hanna has been in the industry from the late 1980s and served as a crane operator and in various managerial roles, before becoming president of TRI-Crane and TRI-Lift. Aaron Hanna is vice president of sales at TRI-Lift and brings 20 years of sales experience in the industry, having started his career as a crane operator.
“With their extensive knowledge, the partnership with TRI-Lift enable us to explore and expand our market in Canada,” concluded, Janne Pulkkinen, vice president, Bronto Skylift.
Current Canadian distributor Hycotec will also continue to operate as a Bronto Skylift distributor in the country.