CTE adapts to ‘new era’ with structure change
By Euan Youdale25 March 2022
CTE has announced a new company structure to help it address the ambitious plans it has for the years ahead.
The Company Strategic Development Plan was announced at its sales workshop this month, entitled ‘Towards a New Era’, at which CTE’s management laid out its vision of a more modern approach for the company.
To achieve these goals, two division have been created; one for the development of strategic and commercial expansion activities and the other focusing on operations. They will be led by Marco Govoni, vice president sales and marketing director, and Matteo Bonfiglioli, vice president operations, respectively. The objective is to review all business processes and manufacturing with the aim of a more dynamic company, offering maximum efficiency and quality.
Lorenzo Cipriani, CTE founder and executive vice president, said, “In the last two years the world has undergone a sea change. Before the pandemic and then the crisis in international relations, also due to the well-known events in Europe, the rules of the game are changing.
“Hence the desire to review our organisation through a more current production process and a more efficient company structure, to be in line with the new challenges that the current market requires.”
Cipriani added, “The new business plan and the new organization were born from these arguments and will be the tools that, I am sure, will lead us in the coming years to reach the defined objectives and to become more and more a point of reference in the lifting market”.