ELS ties in with MSafe

Turkish aerial platform manufacturer ELS Lift has appointed MSafe as its distributor for India, with a non-exclusive partnership for sales into Bangladesh, Nepal and Sri Lanka.

As part of the deal MSafe has placed an initial sales and rental stock order for 40 scissor lifts with working heights up to 14.5m for its locations in New Delhi and Mumbai.

Ajay Kanoi, at MSafe, has been given responsibility for sales of ELS Lift products, while Rushil Aggarwal will look after the logistics and administration operations. They, along with the rest of the MSafe team, received sales and service training earlier this year at ELS Lift’s headquarters in Bursa, Turkey.

Based in New Delhi, with a further seven locations throughout India, MSafe offers a wide range of aerial platforms, cranes, forklifts, hoists and suspended platforms on a sales and rental basis. It also manufacturers its own range of scaffold towers, podiums and ladders.

MSafe managing director Pradeep Aggarwal said, “This new distributorship with ELS Lift enables us to offer a solid product range, with a low cost of ownership to the Indian market and surrounding countries, and I can proudly say that we can now serve every need our customers may have. We are very much looking forward to the new collaboration with ELS Lift.”

ELS Lift senior business development and export manager, Alistair Palacıoğlu, added, “Understanding the need for simple yet robust, good quality equipment within Indian and surrounding regions, we have worked closely with Msafe team to come together and work on a rollout plan, and understand the market needs. We are delighted to have such an experienced team from MSafe representing ELS Lift products that will support our customer needs.”