ERA to organise ‘European Rental Week’ in October

25 April 2023

The European Rental Association (ERA) has announced plans to organise a ‘European Rental Week’ to promote equipment rental across Europe.

The first Week - which ERA plans to make an annual event - will take place from 9 to 15 October with the theme ‘Investing in People’. The event aims to coordinate promotional activities from rental companies to improve the attractiveness of the industry, raise awareness of the rental concept, and promote rental as a sustainable, cost-effective solution.

Logo for the European Rental Week The logo for the first European Rental Week, being organised by the European Rental Association. (Image: ERA)

The focus this year, in addition to the wider aims of the campaign, will be on the promotion of employment opportunities in the industry.

Michel Petitjean, Secretary General of ERA, said: “We are very excited to announce European Rental Week as it is the perfect opportunity to coordinate the promotion of our industry not just within countries, but across the European continent.  We can have a bigger voice and a bigger impact by acting together.

“We are optimistic that European Rental Week will be an annual fixture in the calendars of rental companies and associations, helping us to learn from each other and strengthening our industry to the benefit of all.”

ERA is now developing a European Rental Week website before formally launching the event at the ERA Convention on 7 and 8 June in Maastricht, the Netherlands.

The idea for the European Rental Week was developed in collaboration with ERA’s National Association and Promotion Committees.

Activities within different countries will be coordinated and promoted by the national rental associations within the gyuidelines of the European Rental Week. For more information and to get involved, contact the ERA team at

Delivered directly to your inbox, Access International Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
The increasing affordability of electric equipment
Battery-powered machines are seeing more adoption from equipment rental companies, but many in the sector still need to be convinced
JCB and Manitou end patent disputes
Agreement ends six year dispute
CECE joins transatlantic call for end to EU/US steel tariffs
Industry bodies rally as steel and aircraft dispute threatens to be renewed
Euan Youdale Editor, Access International Tel: +44 (0)1892 786 214 E-mail:
Ollie Hodges Publisher Tel: +44 (0)1892 786253 E-mail: