GJJ to build hoist and tower crane assembly plant in Dubai

Chinese hoist and tower crane manufacturer GJJ will establish an assembly facility in Dubai for hoists and tower cranes by the middle of next year. The facility will also be used as a regional base for sales and rental activities.

The company has a Middle East rental fleet numbering between 50 and 60 hoists and tower cranes, but aims to increase that in tandem with establishing the assembly operation. The Dubai facility will also act as a regional sales office and provide aftermarket support.

The new Dubai plant is part of a global expansion strategy under which GJJ hopes to increase its sales to RMB 10 billion (US$1.5 billion) within three years, with the majority of sales coming from the Chinese market.

Mr Wang Hua Long, president of GJJ, said that the company needed to dramatically increase its production capacity to meet the growing demand for both tower cranes and hoists.

It will double the capacity of its three existing facilities in China and is building a new factory in Tianjin, to be completed by September 2011, that will further double the total production capacity of tower cranes and hoists.

The company's 10 year strategy is to establish further regional facilities and target sales in markets including South Africa, North Africa, India, Brazil, Russia and South East Asia. Mr Wang said its Brazilian dealer, Grupo Orguel, had recently ordered 100 GJJ hoists. Orguel has around 10 subsidiary companies, including two rental firms, Mecan and Loguel.

Acquisitions are also part of the strategy, and GJJ said that it is close to buying a Chinese tower crane and concrete pump manufacturer. That would diversify its product range and add manufacturing capacity. GJJ has also added diesel powered pumps to its product range.

At Bauma China the company showed its first inclined mast climber and also its first luffing jib crane, a mid-sized model with a 50 metre jib, 3 tonne capacity (maximum capacity 10 tonnes). Also on show was the high speed SC200/200G hoist unit which now comes with integrated GPS and a fault diagnostic system.