Haulotte records -27% revenue drop for 2020

By Euan Youdale10 February 2021

Haulotte achieved revenue of €114.5 million ($138.9 million) in the last quarter of 2020, down -12% year-on-year, but up +13% over the previous quarter, driven mainly by Asia-Pacific.

For the full year, the France-based manufacturer posted consolidated revenue of €439.6 million ($533.2 million), compared with €610.8 million ($740.8 million)in 2019, down -27% between the two periods.

New Haulotte branding 2021 Haulotte’s new colour scheme and markings have been introduced on the HS15 E/HS18 E scissor lifts, (HS4390 E/HS5390 E for North America).

On the European market, where almost all countries experienced a significant decline, Haulotte’s cumulative sales was down -29%.

In Asia-Pacific, the market was more contrasted. China, which became the world’s leading market in 2020, continued to post very strong growth, while all other markets, like Europe, experienced a sharp decline, said Haulotte. Against this backdrop, the Group’s sales held up better in this region, declining by -14% over the year.

In North America, which was also badly affected by the health crisis, the trend observed in previous months was confirmed, with annual sales in the aerial work platforms business holding up well, falling by -16%. Overall, in this region, combining all activities, sales remained down -26%.

In Latin America, where the health and economic situation in the various markets remained particularly challenging, Haulotte recorded a -47% drop in sales.

In the end, equipment sales fell by -28% over the year. Rental activity, particularly in Argentina, which was heavily impacted by the health crisis and the country’s economic situation, was down -41% compared with 2019. Lastly, Services, which has just achieved its best quarter of the year, was down -16%.

Looking ahead, the company said that despite a still very uncertain environment, the improvement in sales activity noted in recent weeks and the expected return on investment from major rental companies should enable Haulotte to post sales growth of around +10% in 2021.

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, Access International Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
How can employers overcome skills shortages and fill vacancies?
As the pandemic further exacerbates problems finding good new employees, how can employers fill vacancies? 
Hy-Brid Lifts appoints new CEO
Jay Sugar rejoins parent company Custom Equipment as president and CEO, following a brief stint in 2019 
Access OEMs discuss how the MEWP market will evolve in 2022
Demand for manually propelled MEWPs has steadily increased over the last few years due to jobsite requirements, discontinued use of ladders and machine advancements
CONNECT WITH THE TEAM
Euan Youdale Editor, Access International Tel: +44 (0)1892 786 214 E-mail: euan.youdale@khl.com
Ollie Hodges Sales Manager Tel: +44 (0)1892 786253 E-mail: ollie.hodges@khl.com
CONNECT WITH SOCIAL MEDIA