JCB dealer network expands

Norlift JCB, a division of Norlift, Inc. in Spokane, WA, is the newest member of JCB’s growing North American dealer network. The dealership is located in the heart of Spokane’s industrial and commercial business district at 512 North Fancher Road.

“We believe that our new association with JCB uniquely positions us for additional success,” said Jay Jarvis, president of Norlift, Inc. “We’ve been in business for almost 50 years, and the customer relationships and name recognition we’ve developed in this market will continue to serve us well. Our parts and service employees are being fully trained on JCB’s product line, and we look forward to introducing our current and future customers to JCB’s innovative equipment solutions.”

Since 1970, Norlift, Inc. has sold material handling equipment to the Eastern Washington and Northern Idaho regions. Now, as Norlift JCB, the company will sell and service JCB’s compact excavators, skid steer loaders, compact track loaders, small telehandlers the JCB Teleskid. Norlift JCB will also offer used equipment acquired via trade-ins and rental fleet sales.

“Norlift, Inc. has been a successful, family-owned business in Spokane for decades,” said Christian Baillie, JCB North America’s vice president of Construction Equipment Dealer Sales. “Over the years, the company has become known for its flexibility, professionalism and top-notch customer service. We feel that Norlift’s core principles match well with JCB’s own approach to business, and we look forward to a solid relationship with them for years to come.”