JLG appoints new marketing director

By Euan Youdale03 November 2022

Sara Vincent Sara Vincent , JLG director of marketing

Sara Vincent has been appointed as the new director of marketing in North America and Latin America at Oshkosh’s Access segment, which includes JLG, with its MEWPs and telehandlers, as well as Jerr-Dan towing and recovery equipment.

Vincent brings nearly 20 years of communications and marketing experience to the role, most recently as the vice president of marketing for Arete, a global cyber risk company. She also has vast experience in the telecommunications industry, having led branding, public relations, channel marketing and new-market initiatives for both T-Mobile and AT&T. 

Vincent takes over the company’s efforts from Jennifer Stiansen, who has transitioned to vice president of global branding and communications for Oshkosh Corporation.

“Sara brings a wealth of knowledge and experiences to this role that will support JLG’s and Jerr-Dan’s continued leadership in North and Latin America,” said Tim Morris, JLG senior vice president of sales, marketing and customer support. “She understands how to create strategic marketing initiatives to achieve our goals, and as she gains deeper knowledge of our businesses and operations, she’ll be a valuable resource for the company in reaching our customers.”

“I am excited to join the JLG and Jerr-Dan teams and look forward to contributing to our continued success,” said Vincent. “It’s an exciting time to bolster the team’s efforts to increase the presence of these iconic, innovation-driven brands in the Americas.”

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, Access International Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
US software house buys Mistral
French developer of ERP systems for rental and dealers gets new owner
It’ll be the biggest ConExpo-Con/Agg ever
All exhibit space for upcoming event in Las Vegas sold out, attendee registrations ahead of 2020
AIF seeks to save UK’s Work at Height Regulations
Law could be scrapped under UK government bill 
CONNECT WITH THE TEAM
Euan Youdale Editor, Access International Tel: +44 (0)1892 786 214 E-mail: euan.youdale@khl.com
Ollie Hodges Sales Manager Tel: +44 (0)1892 786253 E-mail: ollie.hodges@khl.com
CONNECT WITH SOCIAL MEDIA