JLG combined in-person/online customer event

By Lewis Tyler06 May 2022

JLG New Perspective New Perspective takes place between the 9th and 20th of May. (Photo: JLG Industries)

JLG Industries is to host an in-person and online event - specifically designed for customers and equipment dealers, as part of a move towards “smaller, localised in-person events” and away from larger exhibitions such as Bauma.

The upcoming ‘New Perspective’ event is the second event in its recently launched New Perspective initiative. It will take place in Leicester, UK, from the 9 to the 20 of May.

It will bring key distributors and customers from Europe, the Middle East and South Africa together at JLG’s UK base, while a virtual version will run alongside the in-person event for people who are unable to attend.

Those in attendance of the physical show will have access to keynote presentations and interactive workshops, enabling visitors to hear about the latest developments and discuss trends and requirements with JLG product managers and engineers.

Daily factory tours, low-level demo areas where visitors can view machines from an elevated position and a dedicated electrification area that will display sustainable solutions will also be on show.

Visitors will also have the opportunity to see a range of new equipment, including the X22JP compact crawler boom, the 860SJ HC3 boom lift, the EC450AJ, the DSP series of stock pickers, Toucan models, and the ERT and RT scissors.

The outdoor demonstration area features the 670SJ self-levelling boom, where JLG will be highlighting its ability to work on slopes up to ten degrees in any direction.

“Our impressive Leicester facility opened two years ago” said Karel Huijser, JLG general manager and vice president for EMEAIR.

“We were extremely proud to showcase the facility to distributors in March and are looking forward to seeing them with customers onsite or virtually during the New Perspective event.”

The customised virtual event will offer attendees the chance to explore products through both augemented reality and videos, with the ability to ask questions via a live chat.

In addition, equipment spec sheets will be available to download, and customers will be able to sign up for product demonstrations and schedule drop-in sessions in virtual meeting rooms with key JLG staff. 

“Our aim is to provide both live and virtual audiences a unique and engaging experience,” concluded Huijser.

Registration for the virtual event is available via the JLG New Perspective website.

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