Manitou to launch low emission models this year
By Euan Youdale05 May 2022
Manitou Group has announced it will launch seven additions to its Oxygen series at bauma, taking place in Munich during October this year.
The new products are part of a heightened promotional campaign to demonstrate the French manufacturer’s commitment to electric equipment and low emissions across the the business. “The group intends to reinforce its commitment to its energy transition and affirm its ambitions as a responsible leader,” said the company.
As part of the compaign the company has announced a new slogan: “Reduce your emissions, raise your standards”. This will be accompanied by a media campaign in the form of advertisements construction press across the world.
There will aslo be an enhanced social media presence on Manitou Facebook, Instagram and Twitter pages, as well as a campaign-specific landing page accessible from the manitou.com website.
A regular newsletter will also be sent out to customers and relevant contacts.
Arnaud Boyer, VP of marketing and product development, said, “We are hoping to accelerate the development of our electric ranges with numerous launches throughout 2022 and beyond.
“This campaign will showcase the new models while highlighting the benefits to our customers in terms of versatility, lower TCO and performance. Our goal is to show that the group is able to offer a virtuous solution to every handling need, in line with our CSR roadmap.”
The campaign, which was launched at the end of March, will run throughout the year, culminating in the preview of seven new electric models at Bauma from 24-30 October 2022.