Manitou UK celebrates 50th year
By Euan Youdale06 April 2022
France-based Manitou Group’s UK subsidiary has marked 50 years in operation. Manitou United Kingdom (Manitou UK), based in the English town of Verwood, Dorset, was the first subsidiary created by the group outside of France, where its parent company is based.
Established in 1972, Manitou UK distributes products and services throughout the UK and Ireland. It was first based in Chandlers Ford, Hampshire, under the name Manitou Site Lift Ltd. In1980 the subsidiary expanded to the premises in Verwood, before taking on its current name in 1998.
Manitou UK provides technical and sales support to 51 Gehl and Manitou dealers in 91 locations across England, Wales, Scotland, Northern Ireland and the Republic of Ireland and has around 50 employees, divided between sales administration, marketing, spare parts and after-sales service. The market covered by Manitou UK represents nearly 10% of the group’s turnover, making it one of the main markets after France and the US.
The subsidiary’s business is dominated by construction, which accounts for 60% of sales, with the agricultural market accounting for approximately 20%. Mark Ormond, managing director of the Manitou UK subsidiary said, “We are very proud to be celebrating our 50th anniversary.
The construction market recovered very quickly after the 2020 fall, meaning our 2021 turnover was back to pre-pandemic levels and close to a record level. Although supply is currently the limiting factor affecting our turnover, we expect 2022 to be a new record year of sales for Manitou UK. Thank you to all of our staff, dealers and customers for the trust you put in us.”
In 2017, the subsidiary saw its premises completely renovated to provide employees with optimal working conditions. The previously separate offices have made way for a large open plan space that promotes team cohesion and communication between departments. The workshops have also been modernised to improve the accommodation of technicians during training sessions.