New branding for Imer in 60th year
By Euan Youdale03 May 2022
The Imer Group has introduced new branding and a company logo in recognition of its 60 years in operation.
The, leader in the production of machinery and equipment for construction, celebrates 60 years of activity this year and, for the occasion, renews its image through a restyling of the logo and a special brand dedicated to the 60th anniversary.
The focal pont of the Italian company’s corporate image has always been the three I’s rotating within a circle. This remains at the centre of the Group’s communication strategy. Alongside this, the word Imer is now presented in a more current and distinctive way, using the Montserrat font and the graphic interwining of the M and E.
The pre-existing company slogan Together We Build, remains in place but is now more closely harmonised to the style of the Imer text, with it now placed immediatey below the logo and using the same font.
According to Imer the new look complements its business actvities across four product divisions - Imer Equipment, Imer Access, Imer Concrete and Kato Imer, which now have closely aligned individual logos.
Marking 60 years
It was in 1962 that the company opened its first two factories, for the production of concrete mixers and other construction equipment, in the Valdelsa area between Siena and Florence.
IMER stands for Industrie Macchine Edili Riunite (United Construction Machinery Industries), and the group continues to be lead by its founding families, the Bencini, Salvadori and Coli families, using the same approach of continuous innovation, social and environmental responsibility, safety, welfare and customer satisfaction, that yhye have always employed.
“Reaching such an ambitious goal was possible thanks to the passion shared by all the people who work within our group,” said says Paolo Salvadori, CEO of IMER Group. “We want to continue to play a leading role in our sector by always keeping the needs of our customers in the foreground and aiming for continuous improvements in all company areas”.
Salvadori added that that the new corporate identity aligned wiht the company’s vision of continuous renewal. “Communicating in a more direct and leaner way,” continues Salvadori, “means reducing the distance between the company and the customer, speaking the same language, with particular reference to the tools used by the new digital generations, and always being flexible towards a market in constant transformation.”
“We want to look to the future strengthened by the experience gained in these 60 years of activity and always posing new challenges, with the same will to go far together, today as then.”