Senior service appointments at Versalift UK

By Euan Youdale15 March 2022

Vehicle mounted platform producer Versalift United Kingdom has announced two senior roles at the company.

Sophie Beeby - Versalift UK Neil Ashton, (Photo: Versalift UK)

Neil Ashton becomes head of aftersales, with effect from 14 March, while Sophie Beeby has been promoted to the newly created role of customer services manager.

The company is expanding its product portfolio to include Ruthmann truck mounted platforms from 1 April, alongside the Versalift vehicle mounted range. With customer service and aftersales being critical elements to support both product lines, Versalift UK decided to restructure with a significant investment in a centralised services model to provide a fully effective after sales offering.

Ashton joined the company in 2013 initially as service manager, before taking up the role of product support manager. In his new role as head of aftersales, he will lead a team of 28 that supports over 9,000 units in the UK and Ireland from its headquarters in Burton Latimer, Kettering. Further growth is planned with a commitment to additional resources and an expanded national network of field-based engineers.

Sophie Beeby - Versalift UK Sophie Beeby, (Photo: Versalift UK)

Ashton commented, “Versalift has always led the way in aftersales support and our focus on reorganising our centralised services will ensure that all customers benefit from an industry-leading aftersales service.”

Since joining the company in 2017, Beeby has worked in sales administration and finance roles and has recently completed her enrolment on to the L3 Team Leader Apprenticeship Programme with SCCU. Beeby’s primary focus will be to ensure customer service is aligned with the company’s vision and values across the Versalift and Ruthmann brands.

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