Silber to discuss mobile technology at ALH-C&A

By Murray Pollok15 June 2016

Larry Silber.

Larry Silber.

The impact that mobile devices and new technology are having on the equipment rental business will be the main theme of Larry Silber’s keynote address at the 2016 ALH Conference & Awards (ALH-C&A) on Oct. 11 in Miami.

Silber, who is President and CEO of Hertz Equipment Rental Corp (which will be renamed Herc Rentals when it is spun off from Hertz Corp later this month), will argue that data, technology and logistics will differentiate the industry’s leaders.

“Through mobile technology, service-oriented businesses are increasingly accommodating the way their customers work and are delivering real-time information when their customers need it”, said Silber.

“With service at the core of its mission, the equipment-rental industry is just beginning to imagine this ‘mobile’ future, with a customer base that is already familiar with how mobile apps and related technologies can meet their operational requirements. Indeed, the future of the equipment-rental industry is mobile, and ― as far as our customers are concerned ― that future is already here.”

His speech will be one of several at the ALH-C&A touching on the new digital operating environment of the rental industry, with United Rentals’ Dale Asplund looking at the implications of ‘big data’, and Liam Stannard, Chief Technology Officer of online rental business BigRentz, discussing the impact of online sales channels.

The full list program – which includes Brad Boehler of Skyjack, Craig Paylor of Ahern Rentals and Chad Hislop of Genie – can be found at

The conference event partner is IPAF and the gold sponsors are Genie, JLG and Skyjack. Manitou is silver sponsor and supporting sponsors are Point of Rental, ReachMaster and UP Equip. Haulotte is the drinks reception sponsor.

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