Sinoboom Europe appoints Erik Geene

By Euan Youdale25 June 2020

Erik Geene

Erik Geene

Erik Geene has been appointed vice president of business development at the newly-launched European division of Sinoboom. Reporting directly to CEO Tim Whiteman, Geene will be responsible for overseeing Sinoboom BV’s business development across the continent.

Geene, who has more than 25 years experience in the access industry, joins Sinoboom BV from Poland-based Liftstore, which has been responsible for promoting the Sinoboom brand across Europe and will continue to work closely with the manufacturer. Previously, Geene was a longstanding employee of Genie, having been a sales director at the company.

“I’ve seen how impressed customers are with the quality and strength of the Sinoboom range and I’m delighted to be a part of this new team, don’t hesitate to contact me for more information,” said Geene. 

Geene will be based at Sinoboom BV’s offices and workshops in the Rotterdam area at Ridderkerk, The Netherlands, from 1 July, when the facility will officially open. 

Whiteman added, ”We are delighted that Erik has decided to join us and have already seen a very positive response from our customers across Europe.”

Delivered directly to your inbox, Access International Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
GAM first half revenues up 31%
Strong liquidity position will support company’s continued growth
Terex bounces back in first half
Second quarter 2021 sales up 50%, with strong growth in AWP and material processing segements 
Boels Rentals multiple Easy Lift investment
Easy Lift delivers first of more than 30 new spider lifts, marking its 10th year collaboration with Boels
Euan Youdale Editor, Access International Tel: +44 (0)1892 786 214 E-mail:
Ollie Hodges Sales Manager Tel: +44 (0)1892 786253 E-mail: