Sinoboom partners with Discover Battery globally
By Euan Youdale31 March 2021
Sinoboom has extended its partnership with Discover Battery, under which the Chinese manufacturer’s range of boom, scissor and vertical mast lifts will be supplied with Discover’s non-spillable Dry Cell AGM batteries, as standard.
Discover has supplied batteries for Sinoboom’s platforms in Asia since 2018, and following the recent launch of Sinoboom’s subsidiaries in Europe, North America and Australia, they will now be fitted to its equipment in all markets.
The new partnership also extends to Sinoboom’s latest addition of environmentally-friendly platforms, launched at bauma China last November. This will see Discover providing batteries for the new 40ft 1218RE electric rough terrain scissor lift, as well as the 60ft electric AB18EJ and hybrid AB18HJ articulating boom lifts.
The use of Discover batteries in the diesel/electric AB18HJ, for example, will help provide lower emissions, reduce fuel consumption by more than 30 percent, while also providing up to a week’s operation from a single charge, said the company.
Sinoboom President, Susan Xu, said, “We’ve been really impressed with the performance and reliability of Discover batteries and are keen for our customers in Europe and the rest of the world to now benefit from reduced maintenance and lifetime costs.
“We are committed to providing our customers with high quality products which combine advanced technologies with a user-friendly design and feel Discover’s batteries fit perfectly with this philosophy.”
Alexander Marotz, Discover Battery product and business development manager for Europe, added, “We are delighted to extend our partnership with Sinoboom and for the trust shown in our products. We are continually working with OEMs, rental companies and end users to ensure our Dry Cell battery technology not only contributes towards sustainability ambitions but also improves total cost of ownership and overall user experience.”
The partnership with Sinoboom follows the expansion of Discover’s European operation last year. Its sales and service network is now strategically positioned in 10 countries, while its team of regional product business managers is also able to provide quick and local support.