SmartEquip makes move into Europe

SmartEquip has appointed founder and executive vice chairman Alex Schuessler as president of its newly formed International Group. Dr Schuessler's first responsibility will be to lead SmartEquip’s expansion into Europe.

The US company provides e-commerce links between fleet owners and suppliers to efficiently manage product support, parts ordering and procurement. More than 100 suppliers and 4000 rental and dealer locations in North America use SmartEquip’s e-FleetPro platform. Clients include Sunbelt Rentals, United Rentals, HERC, Neff Rental and Volvo Rents.

Dr Schuessler is currently spending between and quarter and half of his time in Europe, much of that spent in Scandinavia. SmartEquip has yet to determine the location of its European head office.

“Europe has long represented a natural expansion of our market”, said Dr Schuessler, “Today, we support many European, US-based, and other international manufacturers in North America, and they have long urged us to support their customers, dealers, and distributors on a broad global basis.

“Similarly, over the past eighteen months, we have worked with numerous European rental companies and global contractors, who have carefully studied the use of the SmartEquip Network in North America and are ready to implement the technology in their business.”

Dr Schuessler was SmartEquip’s founding CEO from 2000 – 2011. He is a German national who has lived in North America, Europe, and across Asia. Educated at Cambridge and Harvard Universities, he was a co-founder of Script International, a consultancy that helped Caterpillar move into the equipment rental business across South America.